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Application of the card sorting technique associated with the storytelling approach in a PSS for sustainability

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Conventional data collection methods in design projects, such as questionnaires and interviews, often result in inaccurate data, which is sometimes superficial for comparison and analysis. Therefore, the use of more empathic techniques can contribute to the collection and analysis of in-depth and real data. The purpose of this research is to describe the application of the card sorting technique associated with storytelling in a Product-Service System project for sustainability. As a result, these techniques contributed in understanding the preferences of the user regarding the proposal of a sustainable urban garden PSS, with an automated irrigation system. In this way, the application of the card sorting associated with storytelling allowed the identification of opportunities and challenges of the feasibility of implementing a service that offers an urban garden Product-Service System with a focus on sustainability.

Authors: Manuela Gortz, Alison Alfred Klein, Evelyne Pretti Rodrigues, Félix Vieira Varejão Neto, Henrique Kozlowiski Buzatto, Aguinaldo dos Santos


Additional Info

  • Venue: Brasil

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